The BLM-Utah recently completed an incredibly successful and innovative social media project--the Old Spanish Trail Adventure--designed to engage and connect the next generation with Utah's amazing lands.
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| Members of the Old Spanish Trail Adventure near Moab, UT. |
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| Members of the Old Spanish Trail Adventure talk with SUU Alumna Jen Evans. |
Engaging more than a quarter of a million viewers LIVE online, we created and documented an adventure that boosted the BLM's online reach and connected meaningfully with an audience that is often overlooked--all for less than the cost of a round trip ticket from Salt Lake to D.C.
If you follow the BLM or BLM-Utah online, we encourage you to share the external version with your friends and family. Together, we can get people excited and out enjoying the incredible lands we manage!"I am proud of the creativity and youthful spirit infuse in this project and look forward to seeing more products that reach out to those in search of adventure in America's great outdoors." - Juan Palma
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